Over the past decade, the percentage of online buyers using e-commerce in the Canadian market has increased by 25%. It is predicted to rise by 31% in the next 5 years. With social media feeds having e-commerce functionality, this will continue to impact that number’s rise. As a business owner, are you ready to adapt to this change in the business world?
However, for small to medium businesses, maintaining a presence on social media can be a hassle, a chore, and outright frustration when managing multiple accounts on various platforms.
Unless you’re in the business of social media, it’s unlikely you have the bandwidth or knowledge to successfully manage your social media with precision and scale.
Many business owners are now opting to hire internal and external social media managers, consultants, or agencies to step in and allow the specialists to manage their social media presence on behalf of their brand.
So we put together the Top 5 Benefits of Having a Social Media Manager for your business. Let’s dive in.
1. Plan Strategic Content
First and foremost, having a social media manager or social media management agency provides your business with strategic planning for your content. Tenured and knowledgeable social media managers will plan strategic content on behalf of your business that is in alignment with your products and services as well as your brand’s mission and values. The right social media manager can help you plan effectively by finding relevant and timely content that follows a well-thought-out schedule. The current trend analysis, and utilizing those trends, is often challenging for business owners to do themselves.
2. Establish Posting Consistency
Next, a social media manager can establish a posting frequency that provides consistency for your business so you don’t fall into a content pitfall of ‘posting and ghosting’ your audience. With a regular cadence in your schedule, your content will be able to raise more brand awareness for your business by having a frequent presence on your follower’s feeds. Let’s face it – you have a business to run. By delegating your social media management to an expert, you can focus on the bigger picture at hand.
3. Maintain Proactive Engagement
Once a plan and schedule are established, a social media manager can maintain proactive engagement on behalf of your business. This includes social listening which your social media manager will be responsible for, to keep you in the know of what potential customers are saying about your brand, or to have a line of sight on what competitors in your industry are up to. Effectively communicating with your audience and having a response plan in place for negative comments will help maintain the integrity of your business and build brand loyalty.
4. Monitor Channel Performance
Another key benefit of a social media manager is their ability to monitor your channel’s performance. Tailing off of engagement, and performance of your posts gives your social media manager insights into whether or not certain content is working for your brand.
A social media manager monitors the overall performance or analytics of a post, beyond just the number of likes. They can assess the engagement rate, click-through rates, positive or negative sentiment, and overall viewership in the case of videos.
In the best-case scenario, the social media manager will be able to provide you with strategic feedback on your top-performing content and advise you when to add in or pivot away from certain content types or themes.
5. Measure Social Success
Lastly, and most importantly, with the right social media manager on your team, you can measure the social success of your content and online campaigns.
If you’re running inbound or outbound campaigns on social media, your social media manager should be able to report on the results of their efforts. Typically, most social media management agencies or managers should be providing reports every month at minimum like we do at ThinkSocial.
Whether your social media manager is running strictly organic content, or paid through PPC advertising, boosting via Meta, or promoting posts through platforms like LinkedIn, they should be able to analyze the overall Return-on-Investment (ROI) of your content marketing initiatives.
Summary
Social media is more than just a place for consumers to connect—it’s where businesses thrive. But for small to medium-sized businesses, juggling multiple social media accounts can be a real headache. That’s where a social media manager steps in.
From crafting strategic content that resonates with your brand’s mission to establishing a consistent posting schedule that keeps your business in the spotlight, a social media manager takes the guesswork out of your online presence.
Social media managers don’t just post—they engage, monitor, and fine-tune every aspect of your social media strategy. With their expertise, you’ll gain valuable insights into what’s working, allowing you to measure the success of your efforts and maximize your return on investment.
In short, by hiring a social media manager, you free up your time to focus on what you do best—running your business—while ensuring your brand stays relevant and connected in the ever-evolving world of social media.
